eBooks to take you from Average to Expert
Showcase your expertise, amplify your authority, and position yourself as the best choice for your customer or your employer.
You are losing out on opportunities EVERYDAY...
To be invited to podcasts or events.
You want to grow your visibility online to elevate your personal brand, but are struggling to get noticed as an authority in your industry.
To attract bigger, and better deals.
You want to be able to close those big name clients, but you just can't seem to build trust, and gain the confidence of larger customers.
To be promoted and earn more.
You are highly experienced, and have the expertise that should be attracting promotion, but your company seems to be overlooking you.
Yet others with less experience,
expertise and um... personality...
Get invited to all the cool events.
Yet you have the experience and deep knowledge in your field to make a valuable contribution to your peers and industry.
Snag all the flashy deals and clients.
Even though you have all the experience and know-how to navigate these deals, your customers or employer aren't choosing you.
Keep climbing the ladder of success.
You feel stuck on a plateau and just can't get to the next level of your business or career despite you working your damn butt off!
And here's the thing, you have the...
EXPERTISE, EXPERIENCE
and TRACK RECORD
Yet your customers, peers or employer just don't see the full extent of what you bring to their startup, venture or project. And the reality is, unless you show them, they'll just never know.
What you need is something that can showcase your ability to deliver results for your target audience.
And that "something" is an eBook that can act as both an authority amplifier and lead magnet for your business, career or project.
Stop waiting to gain the respect you deserve.
Showcase your depth of knowledge.
Give them a reason to believe in you, by delivering real insights, practical knowledge to their most urgent problems.
Unravel the full extent of their problem
Help your customer's understand the depth of the problem they are facing, what it's costing them and how they can begin to solve it.
Show them the way forward to success.
Once they comprehend the complexity of their situation, they’ll see that you’re not just a choice, you’re their best shot at success.
Target different customer segments or markets.
Call out specific market segments.
Not all customers are the same, which is why creating highly focused resources for each segment can greatly impact conversions.
Address unique customer challenges
Separating your resources for each segment means you can focus exclusively on their pain points, and win their trust to close more deals.
Frame your offer for maximum effect.
By strategically creating resources for each customer segment, you will better position your offering for their unique needs and problems.
A versatile asset to increase conversions
The ability to easily distribute guides and eBooks make them a versatile, evergreen asset to attract interest in what you do, motivate signups to your newsletter and elevate your brand.
Website
Boost your conversions on your website by offering an eBook to educate, guide and direct your audience to their desired outcome.
Social Media
Add an educational resource to your profile and featured section, to attract more followers, and elevate your personal brand!
Newsletter
People love free gifts! And that's exactly how you can give your subscribers an even better reason to sign up to your newsletter.
Repurpose it for social media, your newsletter, blog or podcast.
Use your eBook to drive your content.
Now that you have your eBook, use it to extract shortform content to feed your content for other written platforms like social media.
Find ideas, subtopics and dig deeper.
There are always more to say about a topic. Look for topics that you never full expanded on to find new content ideas.
Repurpose it for different mediums.
Your eBook can be inspiration for different mediums like an audio podcast or a YouTube video, leverage it where you can.
Monetize your knowledge while you sleep.
Earn money sharing what you know.
Believe it or not, you have knowledge that other people would pay money for, find out what that is and package it for easy consumption.
Focus on one problem or topic.
You don't have to write a thesis or full length book to sell your knowledge. Keep it focused, concise and practical for your audience.
Grow your library, grow your income.
One eBook may not be enough to cover all the things you know. By growing a library of eBooks you can grow your income stream.
How the process works?
1. Discovery call
Our first call will be to meet 1-on-1 and get clear on the purpose, your requirements, and expectations for the project.
2. Workshop
Next is a workshop to clarify your target audience, their problems and how we can create a resource to help them move closer to your offer.
3. draft
During this phase I will work on the first draft collaborating through the process, to ensure the content stays aligned to our initial objectives.
4. REVISIONS
Once the first draft is completed, the refining, editing and proofreading will follow to ensure we create a high quality end product.
5. DESIGN
Only once the content is 100% complete, will we move to the design process which includes cover design, sourcing stock photos & graphic design.
6. DELIVERY
After the design process is finalised and approved, you will receive your finished eBook to take over the world!
How we will get your eBook written fast...
A clear outline to guide the project.
We will create a clear outline of what we will be writing about, and set weekly goals to achieve your desired deadline.
Weekly collaborate sessions & updates.
Yes, there will be a weekly commitment from you where we will collaborate, and work together on your masterpiece.
Tools & support to capture your content.
You will get the tools you need to get inspired to write, and help you capture your thoughts, ideas and content in the way that suits you best.
And it doesn't stop there...
Get support to setup your lead magnet.
Once your eBook is done, it's time to get it to work for you. I help you setup your eBook for optimal results on your chosen platforms.
Monitor the results with analytics.
You want to monitor the performance of your eBook, the number of views, downloads, and what platforms are doing the best.
Bolt on services as you need.
Once you've finished your eBook, you might need additional help with your website copy, email sequences or growing on LinkedIn.
What my clients say...
JAMES CARR, Innovation & Entrepreneurship Writer-Researcher (UK)"He translated the pain points I had expressed in relation to the development of my 'How To Find Your Niche' eBook into inspiring solutions, which he then followed up on in an email, despite this being a discovery rather than a client call. "
MARK ADAMS, Product Management (Southa Africa)"He is consistent, creative and sometimes I wonder if he knows my business better than me!"
ALEX HARTAN, Web & brand development for scale-ups who make an impact (Romania)"He's always on point and on time with the copy he writes, he's receptive to feedback and also proactive in suggesting how it can be improved. If you're looking to work with a professional, dedicated, and talented copywriter, look no further!"
NOMAN SHAIKH, I ghostwrite Educational Email Courses for HR SaaS (India)"He understands the depth of copywriting and isn't afraid to experiment with different forms. He's good at market research and this reflects in his copy. "
ZINEB LAYACHI, Yes, you can do video without losing your charisma and influence. (Spain)"One of my favourite things about working with him is that he gave me advice I could implement right away, not the surface level stuff I keep seeing with other content strategists."
TED CHARTRAND, The Logo reality check guy. (US)"Collaborating with Kevin is an invaluable lasting investment in your brand that will provide value throughout the life of your business."
PRATIK THAKKER, Founder at INSIDEA | Times 40 Under 40 | HubSpot Diamond Partner (India)"Kevin is a organized and customer-service-oriented perfectionist who has no problem going the extra mile when necessary!"
Packages & Packages
Choose the solution that best suits your needs...
Consultation
$99
Book a 30 - 90 minute call to get advice and support about your lead magnet, landing pages or other copy questions.
workshop
$499
A complete strategic workshop to help you solidify your idea, and find a compelling angle and build an outline to guide you.
ebook
On Request
Collaborate with me 1-on-1 to write an eBook to position you as an expert, or create a lead magnet to sell your services.
Hi, I'm Kevin Booyens
After the pandemonium of the pandemic started to settle, I found myself feeling battered and burnt out like many. It was at this point I decided I was done with technology, and that I was ready for a major career move, into something creative.At the end of February 2021, I began posting content on LinkedIn and its here that I found my first client which led me on my journey to building a new "creative" career out of writing full time.
Since then I've written blogs, crafted messaging, landing pages, and ghost-written hundreds of LinkedIn posts for clients in Romania, India and the US.
But it was only after completing an eBook project for one of my clients that I realised just how effective and versatile eBooks are as an evergreen marketing (and even sales) asset. Not only could it help build your reputation as an expert, and gain respect from your peers, but it could act as a powerful lead magnet to attract prospects, help close deals and open doors to new opportunities.
An eBook can be an instant badge of authority and affect how your customers, peers and employer perceive you!
Whether you run a large business selling complex services, a small business selling a few simple services, or solopreneur building financial freedom, a strategically written eBook can be a highly effective tool to attract attention, elevate your personal brand and attract new opportunities...
The question is...
How long are you going to wait before you take your business or career to the next level of success!
Ready to take the next step?
There are three ways you can work with me:- Schedule 1-ON-1 SESSIONS to get advice, guidance and support as you need.- Apply to work with me to plan, write and create your eBook from start to finish. Apply here
How it works? | Testimonials | Packages & Pricing | About Me
© Kevin Booyens. All rights reserved.
CHRIS VITALE
Senior Vice President of Technology at SimpleTire
"This single eBook has generated more attention than I initially expected, and has had a positive effect on how my company perceives me, leading to a coincidental promotion."
Weekly Newsletter
One actionable tip delivered to your inbox every week, about how to plan, create and use lead magnets to grow your business or personal brand.
Choose the solution that best suits your needs...
The Library
Workshop
$25
A complete strategic workshop to help you get clarity on who your target audience is, what their major challenges are, and how to use them to create a powerful lead magnet to hook your ideal clients and position yourself as the best choice!
Workshop
$25
A complete strategic workshop to help you get clarity on who your target audience is, what their major challenges are, and how to use them to create a powerful lead magnet to hook your ideal clients and position yourself as the best choice!
Workshop
$25
A complete strategic workshop to help you get clarity on who your target audience is, what their major challenges are, and how to use them to create a powerful lead magnet to hook your ideal clients and position yourself as the best choice!
Give your customers a resource to motivate them to buy from you.
Lead magnets to help your customers go from unsure and sceptical, to convinced and confident that you are the best choice for them.
You're getting traffic, but no one's buying.
Harsh truth? No one will hand over their cash unless they completely trust you. No trust, no sale.
You’re receiving inquiries, but still can’t close?
Here’s the deal: most of your customers have no clue how deep their problems run. No wonder they don’t feel the urgency to act.
And when you quote your prices, you get radio silence.
They don’t see the value because they’re blind to the complexity you’re solving and the skill it takes to fix it.
Increase signup rates with an enticing gift.
I help you write eBooks to showcase your expertise, and establish you as an expert in your field to attract ideal clients or employer.
Get the deal, the job or the interview.
eBooks to showcase
Your prospects need a reason to trust you.
The reality is your customers don't click on the first ad, Google result or provider they find on LinkedIn. Once they find you, they need proof that they can trust you, and that you can deliver on your promise.
They don't understand their problem.
Never assume your customer understands the problem that you solve. Some may be problem aware, but many may not be, which means you need to show them the nature of the problem they are facing.
They don't see the value of your service
Because your customers don't understand the extent of their problem, the challenges they face to solve it, and what its costing them by not fixing it, they fail to see the true value of your offering.
